Prom 2021?

Currently, BT has not brought in any new prom merchandise, as we do not yet know what the spring will bring, but we are committed to serving prom-goers if the fates (and the CDC) allow. Stay tuned to our social media through the winter for updates.

Shop with us In-Store to See Our Full Collections!

Hours and Location

What's Here Today. . . May be Gone Tomorrow. . .

Our Inventory Changes Daily During Peak Season!

About  the  Boutique

The beYoutiful Prom Boutique at Bridal Traditions is an intimate prom shop dedicated to bringing the ladies of Wilkes and the surrounding areas the latest prom fashion at affordable prices.

A Few Key Points
  1. All of our dresses are new - We do not sell used or consignment dresses.
  2. Our prom dress prices range from $98 - $498 AND. . . 
  3. We offer easy interest free payment plans on any dress over $100!
  4. We register dresses, which means we do not sell the same style to the same prom. (Excluding Value Collection dresses)
  5. Our customers shop in a casual no-pressure environment.
  6. We love to give our customers the exclusive and unique styles that big box/online stores can't! So typically, with the exception of Value Collection dresses, we do not stock multiple sizes or colors of the same style, unless it's just a super fantastic dress and then we can't help ourselves!
  7. On average we have approximately 250 dresses in-stock during peak season. As we get to closer to the end of the season, and more girls find their perfect dress, the more that number is reduced. Moral of the story; Shop Early for the best selection! :)

Let's Get Social!

Stay in the loop! - We regularly post new arrivals, special events, sales, and everything prom!

BT  MVC

MVC = Most Valuable Customer
If you purchased your prom dress or rented a tux with us last year you are a BT MVC!

MVC's Receive ... 
15% off any regular price prom dress purchase!
or
10% off a complete tux/suit rental!
Some Exclusions May Apply - See Store for Details

The Closeout Closet

Our Closeout Closet is full of UNBELIEVABLE deals for the bargain hunter!
Clearance Prom/Formal Gowns are Priced at $10-$75!!!
Jewelry and Other Accessory Items are $1-$35
- all Closeout Closet items are sold as-is and are cash only -

The  Value Collection

Back for a Brand New Season!
Don't want to spend mega bucks on a dress? We can help!
The Value Collection are all brand new dresses in short and long styles priced at $98 - $150!

Due to the low price points there are a few restrictions with the Value Collection;
1. We can't register these dresses to your prom.
2. We will carry multiple sizes in the same style, but special orders are a no-go.
3. Value Collection dresses do not qualify for MVC, or other discounts that may be offered.

Get in Touch!