Meet The Team
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Store Tour
Our History
Bridal Traditions was established by Kelly K. Shumate, a native of Wilkes County, when she was just 20 years old. Initially, Kelly balanced working part-time on her vision for Bridal Traditions with a full-time job. She allocated a portion of her full-time paycheck to purchase inventory (such as prom and wedding gowns) and cover other startup costs.
After a few years, she transitioned her full-time job to part-time to focus more on the boutique. By 2008, Kelly was fully dedicated to Bridal Traditions! "During those formative years, I received tremendous support from my parents and friends, who volunteered their time alongside me, brought laughter, showed up consistently, and contributed to building this dream. I am immensely grateful for each of them as there is no way I could have achieved this alone!" From the early days to the present, Kelly has diligently sourced and acquired beautiful gowns, dresses, suits, and accessories that combine quality and affordability. Every item in Bridal Traditions is new, from reputable designers and manufacturers, with the customers' best interests at heart.
Bridal Traditions exclusively offers new items, avoiding used or consignment products, and ensures each dress is unique. Kelly explains, “We strive to provide a diverse range of styles so our clients can find a dress that truly reflects their individual style and personality. While staying informed about prevailing trends in the bridal and prom industries, my team and I prioritize making every customer feel acknowledged, well-served, and completely distinct. Our blog showcases numerous stories (Bridal Features) and discusses the vast array of garment choices we offer. We take pride in our commitment to offering variety and depth in our boutique." Since its inception, Bridal Traditions has assisted countless women and girls in finding the perfect dress for their special occasions. "The most fulfilling part for me is witnessing the transformation when a girl, initially doubtful about finding a flattering dress, sees herself as beautiful! That radiant smile means everything!"
After a few years, she transitioned her full-time job to part-time to focus more on the boutique. By 2008, Kelly was fully dedicated to Bridal Traditions! "During those formative years, I received tremendous support from my parents and friends, who volunteered their time alongside me, brought laughter, showed up consistently, and contributed to building this dream. I am immensely grateful for each of them as there is no way I could have achieved this alone!" From the early days to the present, Kelly has diligently sourced and acquired beautiful gowns, dresses, suits, and accessories that combine quality and affordability. Every item in Bridal Traditions is new, from reputable designers and manufacturers, with the customers' best interests at heart.
Bridal Traditions exclusively offers new items, avoiding used or consignment products, and ensures each dress is unique. Kelly explains, “We strive to provide a diverse range of styles so our clients can find a dress that truly reflects their individual style and personality. While staying informed about prevailing trends in the bridal and prom industries, my team and I prioritize making every customer feel acknowledged, well-served, and completely distinct. Our blog showcases numerous stories (Bridal Features) and discusses the vast array of garment choices we offer. We take pride in our commitment to offering variety and depth in our boutique." Since its inception, Bridal Traditions has assisted countless women and girls in finding the perfect dress for their special occasions. "The most fulfilling part for me is witnessing the transformation when a girl, initially doubtful about finding a flattering dress, sees herself as beautiful! That radiant smile means everything!"
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336.667.5423
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