Summer means that it's time for the National Bridal Sale Event. This is Bridal Traditions' biggest sale of the year and it's a time for brides to find the lowest prices on gowns. Every wedding dress in our store is ON SALE. Read the details below and mark your calendars!!

The Penelope is originally priced at $875 and is on sale for $350.

The Charlotte was originally $975 and is on sale for $480!

While this dress's name isn't particularly romantic, the style is lovely and so is the price: $385.

The Salem was originally priced at $765, but you can grab this little baby for $385. 

The Gwendolyn was $925, but now is $460. YES! Those lovely handkerchief layers and lace details for less than half of the original price. 

Sale prices are good only July 17 - 31, 2021, and dress availability may vary.

​If you want to Reserve a Room, you can right here!

Yes, we are talking about bras, ladies. Some girls love a sticky bra and these are just bras that have an adhesive that allows you to put it on and have it stay in place. Fans call them "sticky boobs," which makes us laugh, but once a fan, almost always a fan. Just know that sweat can cause the adhesive to do less than a perfect job. Secondly, it is a bra that has to be cared for and remembered on the day of your wedding. If you keep a list of items to pack or have ready on your wedding day: don't forget your bra.

Sew in bras are just that: they are bra cups that are sewn into the gown and they not only stay in place and don't have to be remembered (when you're gathering your items), brides tell us that they feel secure and covered. Most wedding gowns need alterations, so having the bra cups sewn in just makes sense. 

Hoops make most of us think of Scarlett O'Hara in Gone With the Wind. She's elegant (and sassy) until she sits down and the front of her dress flies up to hit her in the face and show her undergarments. The hoop skirts we carry do NOT do that. They have some give, but still allow you to look like you're floating. Hoop skirts allow air flow (important if it's a hot day or your fabric is heavy) and they keep your skirt fabric from folding in on itself. When dresses and skirts have a lot of fabric, it can end up folding and bunching around itself, and then everyone misses the details - like lace or beading. A hoop skirt solves that problem. They also come in different sizes, so if you're not wanting to be Cinderella on you big day, opt for a smaller version of the ones you see here. We have both!

Crinolines are similar, in that they provide structure, but they are often heavier and have more fabric. They work the same way that a hoop frame/skirt does, but they can be hotter. Both work to allow the skirt to float around you instead of gathering around your ankles. You may need to try both before committing to see what works for you. ​

We no longer carry body smoothers and shapers since so many different varieties can be found just about everywhere (from Kohl's to high-end lines from London), but these are a great choice with the right gown. Shapers can give you a sense of confidence and even remind you to monitor your posture. For those of you who seek a gown with cut outs, a sheer bodice or deep V in the front or back, you may not be able to rely on an extra garment underneath to cover you. Once the dress is chosen, work through ALL of your various options for undergarments. Choose the "extra" unmentionables carefully and you'll be set.

Questions? Ask us! We're here to help!

of your head.....
Bridal Traditions knows that it's not just about the gown, although that purchase is significant in terms of emotion if nothing else. Our gowns are affordable and well-made. We do not order or carry items that can be found in the dark corners of a shop or the dark corners of the web. But after the gown is purchased, then what?
You need accessories and we relish adding new ones to our inventory and helping brides find just the right next level bling to complete a look.

One thing that all of these hair pieces have in common is that they appear to float on the bride's head. They are ethereal, delicate and from another era, while being dreamy and modern too. We say, find one that makes you swoon and try it!

Since bridal belts were designed and became mainstream a decade or so ago, there has been no turning back. They accentuate the waistline if necessary; they add a special touch to more understated gowns, and they just look gorgeous. In accompaniment with other jewels, headpieces and accessories, a blingy belt can make a huge difference.

Our selection of earrings and necklaces is well curated. Come in to see what we have to go with any gown, but most especially your wedding gown. These make amazing gifts too.

Ultimately, the veil can make the bride. Once positioned on her head, whether she chooses to cover her face or not, she's transformed. We love the moment when a bride has found her gown and then adds the perfect veil. If there are tears in the mix, that's often when we see them. All hail the veil!!

Coco Chanel said that women should look in the mirror before leaving the house and remove one item or element, ... in other words - less is more. We agree. But you can choose wisely when it comes to accessories and make your look absolutely unforgettable.

We love to profile our brides when we can, but sometimes we only have lovely notes and images that are shared with us. These are worth more to us than we can say, because each one represents time we spent with a girl who comes in a shopper and leaves as a bride-to-be. 
We thought we'd share a few as summer comes into full flower .... much like these ladies!

Congratulations to these gorgeous new wives and to the lucky guys who won them!

Yes, garters are still a thing. Some bridal and wedding traditions hold up and wearing a garter and having your groom toss the garter is often still a part of the day and the reception. 
​But Why??

A garter can be worn on either leg, but if you toss one (or your husband does to the crowd), then you'll need to wear two and let him take the first and leave one for you to keep. The man who catches the garter is considered the same as the girl who catches the bouquet: he'll be the next to get married.

Brides and grooms decide the order of their reception "duties" but the garter toss, like the bouquet, is still a loved custom. If you have a slim fitted gown, but want to send a frilly garter into the crowd, brides will wear one for themselves (and their husbands) and sneak away before the toss to don the more frilly one. The last thing you want (besides rain, and missing rings, and unhappy guests, a food poisoning, etc) is to have a poofy lump in your skirt caused by your garter. Keep it in a bag and put it on at the last second to be hurled into the crowd.

As mentioned, you can wear the garter on either leg, but it should be worn just above the knee. Garters can cost between $15 and $125 of more if they are ornate. The garters we carry are typically under $50, and we have them available in singles and sets, so choose one you love to keep and if you're tossing one, you can scale back. A little side note; our garters are handcrafted in Salisbury, NC!

As summer weddings approach, we are restocking not only gowns but accessories and we'll be featuring more and reminding you of why each item in a bride's look has an origin story.