A few weeks ago we made an exciting announcement that we will be opening a new addition to the store in 2015! We are still very excited and thankful for this new opportunity to grow our business here in Wilkes. We made this decision after hearing the feedback of what our customers were saying during the 2014 prom season. People thought we only did weddings. They had no idea that we had such an amazing selection of gowns and accessories for prom and social occasion, even though our name is Bridal Traditions Wedding & Prom Attire. So, the idea was born! We would have a store within a store and promote it as our prom boutique.
At first, it would be the section that was already designated as the prom department in the store, but it would receive separate marketing, promotion, and its own name. That was a task in itself. What do we call it? I knew that I wanted it to be something meaningful, that would somehow have an impact on the girls that would shop here. It is my desire to empower young women to be who they are, and to accept the reflection in the mirror as beautiful. I wanted a name that would convey that we do not care who you are, what your tastes are, or what you look like. We think you are beautiful! It took some time and a lot of bouncing ideas off of different people, but one day a very good friend casually said; "What about beYoutiful?". It was a perfect fit!
So the name was set, the logo was being designed, and plans were being made. But, I kept having the nagging thought; "Wouldn't it be amazing to have a whole new re-designed area just for prom?". So after much deliberation and consideration we decided that YES, this is do-able!
To date, the new wing (as I am lovingly calling it), has four walls, a roof, windows, and new siding. This is a very exciting time during the journey of Bridal Traditions that we are proud to make you a part of. It is our sincerest hope that come prom 2015 everyone knows about our prom boutique, and that we do not here the words "I didn't know this was here!" ever again.
I am ever thankful for the amazingly unbelievable blessings that we have received and the newness of each day. It's an awesome journey and we are enjoying the ride!
I'm sure that some of you have seen the few pictures that we have posted to our social media pages showing that we have construction going on at Bridal Traditions. Well, today we are making the official announcement of just what that construction is going to become!
We are so happy to announce that we are adding 627 square feet of space that will house the beYoutiful Prom boutique at Bridal Traditions! The boutique will be dedicated to all of our prom and homecoming dresses and accessories. There are also plans of additional dressing rooms, with a better viewing space, and more lighting.
We are treating beYoutiful Prom as a store within a store, so we will create Facebook, Twitter, Instagram, and website accounts that you can follow to get all the latest news about prom related merchandise and events. Keep an eye out for those to launch in the coming months. Our projected grand opening of the boutique itself is February 7, just in time for the 2015 prom season!
Having this extra space for our prom customer will also allow us to expand our bridal and maids departments as well. Our goal is to give all of our customers a comfortable "un-cramped" shopping experience. While we have the mess of the new construction going on we are also taking the time to give the rest of the store a facelift too, with new siding on the outside and new paint on the inside. :)
We want to send out a huge and heartfelt thank you to all of our loyal customers and friends who have helped make our growth within this community possible! We are so blessed to be able to be able to live and work in Wilkes!
Store owner, Kelly has been in the bridal industry since 2000, when at the ripe old age of 20 she opened her first little store front on a wing and a prayer. She is a certified wedding planner (no, she does not plan weddings), and everything she knows about bridal and formal wear has come from, gut instinct, trial and error, and watching LOTS of What Not to Wear.