Welcome to the BT Blog
Where we Hope to Inform and Inspire
These are not "pretty little maids, all in a row." These dresses are the main event. Ladies: meet the Little White Dress. It's black counterpart has been a staple for decades, but now brides are considering pivoting from the ball gowns and mountains of fabric and trim for something sophisticated, cute, and oh-so-novel. At Bridal Traditions, we say YES to these dresses.
From texture and lace, to drop waists, and puffy sleeves, these are far from boring.
Brides love these dresses to set their bridal season in motion. There are oh-so-many parties, bridal festivities, bridal brunches, showers, bachelorette parties, the rehearsal dinner, and more. These dresses make great "quick change" options for the reception, and are perfect for elopements, second weddings, or even courthouse weddings.
Ladies also purchase these for their maternity photos, for homecoming events, graduation, sorority events, and the list goes on.
Variations on a Theme
Creams, beiges, mochas and pale pinks have also made their way into the mix and we found LOADS of bling options as well.
Still need a little more color, but like the idea of shirking the traditional? We've got you.
All of these little white dresses, and variations of it, range from $60 - $90, are sold off the rack only. We do not special order these, but we will replenish inventory with new styles as needed. And - BONUS - BT Brides receive 15% off the entire collection, so if you're purchasing a gown, consider another little number to add to you wedding attire. Interested? Curious? Come see us at Bridal Traditions.
We can all recognize the merits of shopping online. The ease has made it so common it's almost a default when buying most household and personal items. We can also agree that a wedding gown is not a multi-pack of health supplements or a set of King sized sheets. So, with that in mind, we're revisiting this topic in today's blog. We want to remind our beloved brides that they get way more when they shop local.
Rolling the dice
When you buy your wedding gown online, you are rolling the dice. You may get some semblance of the gown you wanted and you may end up with something that is not even remotely close to the quality, the look, the shape that you dreamt of. Most of those gowns are made in overseas in Asia, and when they ship, there is no guarantees. You've scrolled, chosen, paid, and now you wait to see if your gamble paid off. Does that sound overly dramatic? Check out the internet for horror stories; there are many!
Hi, My name is "Order Number."
When you shop and purchase at Bridal Traditions, we know you. We know your name, your fiance's name, your ideas and preferences, what you've tried on already, your wedding date, and more.
Owner, Kelly Shumate: "We consider it our job at BT to serve our customers from start to finish. In fact, I truly believe that it's an honor. Since we're blessed with customers, you may have to jog my memory, but ultimately it's important that every bride feels valued. Plus, WE MAKE IT FUN. Shopping at BT is about creating a relationship with our clients so that their experience during this exciting time is just that - exciting!"
REMINDER: This should be a time of joy, but often bridal spirits crash when a mail-order dress arrives and it's sub-par or just plain wrong.
And this is where service come in.
If you've ordered online, and there is enough time, you'll still have to return or exchange the gown, and unfortunate brides have found that getting a representative to fix what is wrong is not always easy. Remember, you're an order number, not a bride-to-be.
While we also purchase gowns from reputable manufacturers overseas, we have relationships and systems in place to assist our brides. And, mostly importantly, we have our team and our knack for service. When you shop locally, like at BT, we inspect your dress to make sure the quality is on point. We will press it for you. And we will troubleshoot for you and advocate if something has gone wrong through our factory connections.
Will some person in a factory overseas run around behind the scenes finding out what went wrong and ensuring that it gets fixed? Will they have your wedding date in mind? They won't iron or alter your gown, and your arrangements and timetable are none of their concern.
To us, when you shop and buy locally, the service you receive on both sides of the purchase is priceless.
Buying Local Supports Your Neighbors
It supports your neighbors, certainly, but it also supports other affiliated American businesses and American jobs. Bridal Traditions has been in business for over 20 years, and our factory and vendor relationships span for 10 to 15+ of those years. When we go to the markets to shop widely, they know us by name. Our factory partners take our calls when things go wrong, which means they indirectly serve our brides. When brides buy from us, they are also supporting the sales reps and designers with U.S. based workers. Everything from the people in shipping to customer service to delivery drivers, if it happens on our shores, your purchase from us supports other American jobs, either directly or indirectly.
Buy local, and feel good about what you're giving and what you're getting when planning one of the biggest milestones of your life.
For the Guys
Prom market had plenty for the gentlemen, as well, and this is thanks to Jim's Formal Wear, a brand we love at BT. We work exclusively with JFW, and have for years. Their selections range from traditional to contemporary, with a variety of cuts, colors and styles. They have accessories and shoes and showed off their best looks this year.
Shoes That Complete the Look
As always, we know that our prom goers love elegance and sparkle and we found both!
We hope you'll revisit the first two blogs in this series, and follow us on our social media accounts to see more in the coming months!
Prom Shopping at Atlanta's Market
It's not just a job, it's AN ADVENTURE, especially when it includes BT Owner Kelly Shumate and her long-time friend, pro photographer, and BT employee Misty Case.
These two get it done! They're organized, they have lists made, they're open-minded and curious - and they love to shop for the prom goers in Wilkes County! The trip there and the set ups this year were as awesome as ever. There was plenty to view, lots of great runway moments, and so much to see!
Side slits in skirts, lace up details, and asymmetrical silhouettes all shined at this year's show in Atlanta. There was structure, movement, loads of color, sparkle and shimmer. These gowns make statements.
COLOR, COLOR, COLOR
Pinks/Blushes/Nudes of all shades
If you haven't checked out Part One of this series, we hope you will! Part Three is coming next week and is our last installment celebrating the Atlanta Prom Market of 2023! Do NOT forget to follow our social media accounts during the coming months so that you can keep up with what is coming in to Bridal Traditions in the Prom world!