An Inch is an Inch - A Pep Talk

and anyone who says otherwise, beloved reader, is trying to sell you a lie. Math doesn't lie. Nor should a dress size mess with your head.
Consider this a Bridal Traditions pep talk disguised as a blog.

photo credit: Artem

Have you ever felt amazing wearing something "ready to wear" or off the rack only to find out that the size was not your usual size? You look fab. You feel beautiful. So here's the big question: what do you care about the label? Seriously. Sit with that for a second. ​Is it your personality? Is that number you sense of style, your ability to show empathy, your love of family, your intelligence, your loyalty to friends? Nope. Ladies: it's just a number.

Brides often get freaked out about their gown size because at some point, they end up in a dress they love and that dress has a number on it. That number can bring a sense of ratification or mortification, and frankly it shouldn't provide either. It is just a number that the fashion and bridal industry - or some sub-set of the industry - decided was a "size." That size was assigned. It is not who you are.

At BT, what we want brides - and women everywhere - to hear is that an inch is an inch. Some dress manufacturers decide that a 32 inch waist means you are a size 6. Some say that a 32 inch waist makes you a size 12. If you purchased clothes in another country, your head would explode if you saw sizes in the 40s, but there they are. And extraordinarily chic French and Italian ladies don dresses that say 40 and 46 every day and leave their homes with their heads held high.

photo credit: Снежана

See this lady above? In Europe, her size is in the 40s. No kidding.
At BT, we hope you'll find a gown that you look beautiful in, that makes you feel like your best self and then buy it. Forget the tag. Forget what society says sizing means. It's meaningless. Size is irrelevant, my dears, and YOU are not.