Prom Market Recap 2023 - Pt. 1

Dear Promers: Buckle up, because this will be the first in a series celebrating prom gowns and looks for 2023. We are beyond excited about what we found at Atlanta's Prom Market this year. Tune in to this blog for sneak peeks of what is to come and start thinking about what YOU want.

Above: Bridal Traditions Owner and guru, Kelly Shumate (left), along with pro photographer and BT staffer Misty Case went to Atlanta, Georgia and saw all that there was to see! They made proper selections of prom gowns for the ladies of Wilkes County and surrounding areas. And what did they see...?
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Kelly: "This was one of the most exciting collections we've seen in a while. After a couple of years of pandemic and recovery, this was the freshest year with new takes and variations. I'm excited about what we saw." 

... In a word: GlaM

​The Prom Market this year was a revival of texture met with riffs on classic colors, loads of fabric, detailing, creativity, and flattering shapes. It felt fresh, and yes - there was plenty of glam. Not only did we buy new gowns for BT and the BeYoutiful Prom selections, but we were reminded that prom isn't a "phone-it-in" kind of event. It's a milestone and a chance to show who you are, experiment, and have fun. ​

Above: An absolute stunner, in sophisticated pink, with a hint of jewel detail at the bodice, a wrapped waistline and a statement, flowing skirt. 

​Below: This gown says Cinderella and Barbie at once. The bejeweled bodice with ribbing and sequins, and flowing skirt are incredible. This gown is a fairytale come to life.

For our prom clients who want to evoke an era, an ethos, or just try something new... we've got you too. Gowns with large graphic flowers, beading, ribbed bodices, super-skinny straps and wild color variations are all on the menu. Be adventurous... it's more memorable. 

Above: Dynamic and fun, this dress is a party all by itself.
​Below: Chic, rich, an artistic bodice, and pretty in deep pink.

Above: Another stunning blue number with sparkle, shine, a side slit and lots of movement!
Below: This periwinkle gown, with tiers and shimmer is an absolute knockout. There are so many elements, including the waistline, spaghetti straps and exceptional color!

Above: If you love fuchsia, purple, ... if you love Mardi Gras, magic or just whimsy - check out this gown. Gold accent and layers upon layers make it so MUCH FUN!
Below: Can you say "adding sleeves?!" Are you picking up on the blues in the mix? Midnight blue, sparkle, flowing skirt and an elegant silhouette with tulle? Yes, please. 

Don't fret if you're frothing at the mouth and cannot buy yet. These gowns won't be in stock for months. It's also important to know that Bridal Traditions did not buy all of these gowns, nor do we buy each gown in an array of sizes. More on that in the next Prom Market blog!