Knockoff dresses being sold online are a huge issue in the formalwear industry right now. This has been a problem facing us for the past few years and as prom season approaches I would just like to remind everyone of the dangers of shopping online for your prom gown.
Overseas manufactures are actually counterfeiting gowns from the actual designers which, is an illegal practice. One of the best ways to tell if you are looking at a knockoff is the price. If the price online is much cheaper than the authorized retailers price then most likely you are going to receive a very cheaply made version of the original dress. Remember, if it's too good to be true it probably is.
Problems associated with buying a gown online:
These are all problem that we have encountered personally with customers who chose to order online thinking they were getting a great deal. In the end not so much, they wind up spending more money than they would have to begin with if they had purchased the dress from an authorized retailer.
This article is geared more toward the prom customer, but it does happen to brides on a regular basis as well. There is nothing like having a bride come in the week of her wedding to get a gown because the one she ordered online did not arrive or it was a disaster when it did arrive.
Remember that retailers do have affordable options if you are on a tight budget and for us personally we have payment plans and will work with you so you can have the dress of your dreams. These are special moments that do not happen very often in a lifetime, we should be creating good memories. Do you really want to look back and say; "Man, my special occasion was a complete disaster."?
Store owner, Kelly has been in the bridal industry since 2000, when at the ripe old age of 20 she opened her first little store front on a wing and a prayer. She is a certified wedding planner (no, she does not plan weddings), and everything she knows about bridal and formal wear has come from, gut instinct, trial and error, and watching LOTS of What Not to Wear.