This is the third and final part to our Boutique vs. Big Box series. If you missed any you can read part one here and part two here.
The second myth I would like to talk about is price. I really believe that brides think that the only way to pay a reasonable price for a wedding dress is to go to one of the big box stores. Again, not true. There are numerous small bridal shops that have very reasonably priced merchandise in their store, ours being one of them. We have the most amazing gowns and not one gown in my store is over $965 at present. I make it a goal to seek out the designers who produce good quality merchandise without the hefty price tag. Most often they are lesser known designers and companies who do not spend hundreds of thousands of dollars on advertising each year, but that does not affect the quality of their designs. It allows them to put more focus into manufacturing and designing while passing the savings on to the end consumer.
We all know about the fabled gown sales that draw tons of brides through the doors. If you are one of the lucky ones that finds a gown, great, only keep in mind the selection you have on those gowns are not usually what they're cracked up to be. All small bridal boutiques will also have a clearance rack, so if you are on a tight budget, make sure you check those out as well. There are great deals out there to be found sometimes it just takes a little digging.
Finally, if you do wind up spending a little more money at a smaller boutique, I can just about promise you, that the service received will more that make up for it. For most of us this is not only our lively-hood but also our passion in life. We are not just trying to make a quota, get the first bride back out the door so the next one can take her place. We spend time with our clients, get to know them and their families. We laugh with them and cry with them. You are a name, you are an individual, not just another number.
Store owner, Kelly has been in the bridal industry since 2000, when at the ripe old age of 20 she opened her first little store front on a wing and a prayer. She is a certified wedding planner (no, she does not plan weddings), and everything she knows about bridal and formal wear has come from, gut instinct, trial and error, and watching LOTS of What Not to Wear.