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Welcome to the BT Blog

Where we Hope to Inform and Inspire

Heart over Head: Buying Your Wedding Gown

7/2/2019

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Does this pontoon boat go with my lace?
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This blog is about encouraging brides to buy a wedding gown with their hearts and not their heads and believe it or not, this is becoming an epidemic in our industry: the immediate second guessing of your choice of gown. 

So, picture this: 
The bride-to-be is in a wedding gown she loves. She has stars in her eyes. She's gazing at herself in the mirror. She looks flushed, happy, gorgeous and ready to say yes. 
Then, like a needle on a vinyl record, her brain - with all of the details and facts she's gathered on her hunt for the right gown - begins to elbow in to disrupt all of the joy and excitement of that moment. 
And she processes.
​And she considers place, season and people.
And she weighs the expectations of others.
And she asks her team for their input.

And then she deflates. 
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At BT, we think this stinks.
If we've seen it once, we've seen it a hundred times. 
And we hate it, because it's just not necessary.

"I can't wear this gown, because it's strapless and I'm getting married in November." WRONG.
"I can't wear this gown, because it's bohemian chic and more casual and I'm getting married in my home church." WRONG.
"It's not formal enough for a wedding." WRONG.
"My mom, grandmother, great-grandmother and female relatives all wore long sleeves. I love this dress, but it has cap sleeves. I can't get married in it." WRONG.
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Ladies: listen up. There is nothing wrong with your dreams for your wedding day and there is nothing wrong with your instincts. What is wrong is getting a case of Second Guessing sydrome and talking yourself out of a gown that is going to make you truly happy on one of the biggest days of your life.

If there is a place to be cautious, then it's price and with BT, we help with that. Our gowns are under $1000. 
​We promise to speak up gently to guide you if we think you're going to do something you'll TRULY regret. The only thing wrong is you believing these little deceptive lies that you're telling yourself. 
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Here are times to use your head:
Don't get in a car with someone you don't know or someone who has been drinking alcohol. 
Pay your bills on time to keep your credit score up and respectable.
Show up at least 10 minutes early to a job interview. 
Stay late at work to finish what you started.
Don't interfere in other people's business.

When it comes to your wedding gown, don't give the season, the theme and (not to anger anyone out there, but...) ESPECIALLY don't give your decision away to the posse who's come with you. Take their council, but remember that it is YOUR DAY. Find your dream gown and wear it.
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  • Home
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    • Explore BT
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